Why + 22.000 campsite owners choose camping.info

🏕 Leading camping platform in the German-speaking market: With over 135 million page views per year and more than 50,000 app users, camping.info is the largest camping information and booking platform in the German-speaking market.

🔎 Strong Google visibility: More than 80% of the top camping keywords rank in Google’s top 3 search results. This helps campers find camping.info — and your campsite — when they are planning their next camping trip.

🤖 Ready for AI search: As an established camping platform with thousands of campsite profiles, reviews and structured information, camping.info provides valuable online signals that helps AI tools like ChatGPT understand, identify and recommend your campsite.

⭐ Trusted by campers: With around 300,000 authentic reviews and ratings, campers can learn from other campers’ experiences and choose your campsite with confidence.

📈 Clear performance data: See your page views, website clicks and enquiries anytime in your own admin area. Transparent data helps you to measure, understand and optimize your performance.

🤝 Solutions for every goal: From FANCLUB and Premium Listings to online bookability, social media ads, and targeted newsletter campaigns, you can choose the tools that best fit your campsite and your goals.

1) The basics: Optimize your profile & get reviews

A complete, up-to-date profile helps campers find and choose your campsite — on camping.info and beyond. Clear and consistent information can also improve how search engines and AI tools understand your campsite. Update it for free in our owner portal.

Top 3 tips

Add attractive photos
Complete all important information
Add prices and facilities

Get more reviews ⭐

Ask your guests to leave a review after their stay. More positive reviews build trust and help you rank higher in camping.info search results.

before and after

2) Get seen. Get guests. Unlock your FULL potential.

Whether you want to reach highly engaged campers through the FANCLUB, discover new audiences via social media, or secure a more prominent position in search results with Premium, each option serves a different goal, helping you choose the right solution for your campsite.

Johanna with welcome beer

Get found by more campers

via the FANCLUB

Join the FANCLUB for free and boost your visibility among engaged campers.

Offer FANCLUB members an exclusive perk at your campsite, such as a welcome beer, free camping for dogs, or a late check-out, and make your campsite even more appealing to our active community of campers. Your offer will be prominently featured on your campsite page, displayed with the FANCLUB badge, and visible through the FANCLUB filter, giving your campsite extra exposure to engaged campers. No advertising fees. No commission.

More information
Enable online booking

Turn request into bookings

through Online Bookability

With online booking, campers can book their stay right away. This means fewer requests for you to answer and less work for your team. Connecting your campsite is free of charge. You only pay a commission when you receive a booking.

A bookable campsite also gets more visibility in search results: Bookable campsites rank higher and appear in searches when campers choose their travel dates.

For online bookings, we work together with ACSI. This means that if your campsite is bookable with us, it is also automatically bookable with ACSI – and vice versa.

All info: online booking
Book your individual campaign

Reach more german campers

in Social Media & Newsletter & Blog

Newsletter Promotion: Reach thousands of engaged campers directly in their inbox. Feature your campsite, a special offer, or a giveaway in our newsletter and put your message in front of 45,000 subscribers who are actively looking for camping inspiration.

Social Media Campaign: Inspire campers where they spend their time. Showcase your campsite with a dedicated post or video on our social media channels, reaching a community of 85,000+ Facebook followers and 65,000+ Instagram followers. Perfect for increasing awareness, engagement, and traffic to your campsite.

Magazine Article: Tell your story and strengthen your online presence. We create an SEO-& GEO optimized editorial article about your campsite, including 3 links to your website.

Book your Social Media Campaign

3) Measure your results. We’ll help you improve them.

We know that campsites work with many different platforms – and that you need to understand the effect of each. That’s why transparency is important to us at camping.info.

In your Owner Area, premium campsites can see how campers interact with your campsite on camping.info – from profile views and website clicks to enquiries. We make these insights openly available so you can understand your performance and see the impact of your presence on camping.info.

And if you’d like to get even more out of your profile, we’re happy to help. Our team can look at your performance with you and share ideas on how to improve it – at no additional cost.

Check your statistics: before and after Premium listing

Check your statistics

Frequently Asked Questions

Which advertising option is right for my campsite?

The right solution depends on what you want to achieve.

Want to generate direct bookings? Online bookability allows campers to book your pitches or accommodation directly through camping.info and our booking network.

Want to increase your visibility on camping.info? Premium & TOP Listings give your campsite a much more prominent position on camping.info. Your campsite is ranked higher in the search results and appears before all Basic Listings. Your website link is shown at the top of your profile, you can see all important statistics, and your profile is free from advertising. With Premium, your campsite is also recommended on the pages of other campsites in your area. Averagely, you are 5x more visible with premium than with basic.

Want to attract more campers with exciting benefits - free of charge? The free FANCLUB is a great option. By offering an exclusive benefit to FANCLUB members, your campsite can be discovered through the FANCLUB filter at no cost. Plus: If you offer 3 or more benefits, you get higher in the ranking as well!

Want to reach new audiences beyond campsite search? With our social media and newsletter options we recommend you to our large German-speaking camping community. For example, our marketing team can create a social media reel for your campsite or feature you in our newsletter, which reaches around 45,000 German-speaking subscribers. You do not need to worry about the language: our team takes care of the content and translation at no extra cost. After the campaign, you receive a report showing the clicks and results.

Each option serves a different goal, so you can choose the solution that best fits your campsite, your budget, and your goals. Martin is happy to make an individual offer for you: [email protected] // +49 30 994 048 621

Is Premium worth it for my campsite?

A strong campsite profile starts with the basics: high-quality photos, an informative description, up-to-date prices and the right filters and facilities. This gives campers the information they need to discover and consider your campsite.

A free listing is nice, but to unlock the potential: Premium will definitly take your visibility a step further.

Premium listings are positioned more prominently and higher in all search results than basic listings, and your own website link is displayed on the top on your campsite page. This makes it easier for interested campers to find out more about your campsite and contact or book with you directly. Plus: Your campsite will be suggested on other campsite pages in your neighbourhood.

According to our current performance data, Premium campsites achieve 5 times more visibility than basic listings.

The benefit is not only to generate bookings directly through camping.info. A camper also discover your campsite on our platform by setting his favorite filteers and then continue their journey to your own website, contact you by phone or make a booking through another channel. So, with premium we give you the link to your own website right at the top of your profil to use this potential.

Martin is happy to make an individual offer for you: [email protected] // +49 30 994 048 621

Here, you can also book yourself in directly by yourself

How does the FANCLUB work?

FANCLUB is a benefit programme that gives you the opportunity to increase your campsite's visibility at no advertising cost.

As a FANCLUB partner, you offer an exclusive benefit to FANCLUB members, for example, a discount or an additional service during their stay.

In return, FANCLUB campers can specifically search for participating campsites using the FANCLUB filter, increasing your findability.

It's a win-win: campers receive an attractive benefit, while your campsite gains an additional opportunity to be discovered by highly engaged campers.

Click here for all info & more FAQ to the FANCLUB

What is the cashback guarantee?

We believe in the value of our Premium listings, and we want you to be able to try Premium without taking the full risk.

Our offer is: If your campsite does not double its page views within one year of starting a Premium listing, we will refund the full cost of your Premium listing. For sure, to take this into account, you have to be listed at least 12 months already, otherwise there is no data to compare.

More visibility, with no risk! Martin is happy to make an individual offer for you: [email protected] // +49 30 994 048 621

How much does online bookability cost?

There is no registration fee and no monthly or annual fixed fee for ACSI camping.info Booking.

Instead, you pay a 14% commission on bookings generated through the booking system. The commission is based on the booking revenue actually received by the campsite, so cancellations and no-shows do not incur commission. And: If you have a premium listing with us, the commission reduces to 10 %.

Online booking also gives campers the convenience of booking at any time, while giving campsite owners more planning security and a more streamlined booking process.

For more info & registration, check out the ACSI camping.info Booking FAQ page.

How do ACSI and camping.info work together?

ACSI and camping.info are two separate platforms with their own audiences, content and features.

For online bookings, however, the two companies work together through ACSI camping.info Booking, a joint venture launched in 2021.

This partnership allows campsite owners to manage their online pitch and rental availability across the participating ACSI and camping.info booking platforms through one booking setup and technical integration. That means: If you ar bookable with us, you are with ACSI as well - vice versa.

Important: This cooperation concerns online bookings only. Your other camping.info features, such as your campsite profile, reviews, visibility products, statistics and advertising options, remain separate from the ACSI platform.

For more info, check out the ACSI camping.info Booking FAQ page.

How can I collect or request the removal of reviews?

Authentic camper reviews are a important part of your campsite profile. They help future campers understand what other guests experienced and can make it easier for them to book your campsite.

You can actively encourage guests to leave a review using the personalised review link available on your camping.info campsite page. The individual review link is build when you add "/rate" to your campsite url, f.e. https://www.camping.info/en/campsite/dreilander-camping-gugel/rate

Reviews cannot simply be deleted because they are negative. However, you can request the removal or deactivation of a review if you believe it violates our review guidelines or meets the applicable criteria.

See here our Rating Guidelines.

How does the ranking on camping.info work?

The ranking on camping.info follows a few simple rules:

1. Premium Listings come first Campsites with a Premium Listing are always shown before all campsites with a Basic Listing.

2. Bookable campsites have an advantage Within Premium Listings, campsites that are bookable online are ranked higher.

Bookable campsites are also shown first when a camper selects travel dates. This is because we can check if a bookable campsite has availability for the selected dates. For non-bookable campsites, we do not know if pitches or accommodation are still available.

3. The magic number: 25 reviews Having more than 25 guest reviews gives your campsite an important ranking advantage. This is the key number to reach. After 25 reviews, there are no further review-number levels – then the quality of your rating becomes more important.

4. Better ratings improve your position If several campsites are in the same ranking category, the average guest rating counts. The better your rating, the higher your campsite can appear.

5. FANCLUB gives you additional visibility Offering at least 3 FANCLUB benefits can give your campsite an additional ranking advantage.

There is another important benefit: whenever campers activate the FANCLUB filter, only campsites participating in FANCLUB are shown. This gives FANCLUB campsites an additional opportunity to be found by campers.

6. Top Listings are the exception Want to skip the normal ranking rules? With a Top Listing, your campsite is guaranteed to appear within the top 6 positions on the search page for which you booked the Top Listing.

In short: The best mix for a strong ranking and visibility is a Premium Listing + online bookability + at least 3 FANCLUB benefits + more than 25 reviews + a strong guest rating.

And if you want a guaranteed position within the top 6, we recommend the Top Listing.

Martin is happy to make an individual offer for you: [email protected] // +49 30 994 048 621

Here, you can also book yourself in directly by yourself

Can camping.info help my campsite get found on ChatGPT and AI search?

Yes! As one of the leading camping platforms in Europe, camping.info is an established and trusted source of camping information. This matters in the age of AI: AI-powered search tools depend on credible, detailed and well-established information to understand places and provide relevant recommendations.

camping.info combines detailed information on thousands of campsites with more than 300,000 authentic camper reviews. These reviews go beyond an overall rating, providing insights into specific aspects of a stay and helping to create a rich picture of what each campsite offers and what guests particularly value.

This is especially relevant as travelers increasingly ask ChatGPT and other AI-powered tools very specific questions, such as “Which campsites are best for families?”, “Where can I camp with my dog?” or “Which campsites have particularly good sanitary facilities?

By keeping your camping.info profile complete and up to date and collecting authentic guest reviews, you create more high-quality information about your campsite online. This helps search engines and AI systems better understand your campsite, its facilities and its strengths — and potentially match it with travelers looking for exactly what you offer.